Traffic Sources for Affiliate Marketing
Affiliate marketing has generated a lot of trends in recent years. This is because many people live full-time with this business from their homes (or traveling anywhere in the world).
If you are entering the world of affiliate marketing, you must find a source of traffic that is profitable for you. Even combining traffic sources many times is also a great option.
In this article, I will show you the best sources of traffic for affiliate marketing. I will talk a little about each one and give you some tips so you can find the right source.
1. Native traffic
Native traffic is one of the fastest-growing in the last 5 years. Thousands of websites include this type of advertising to monetize their pages (including the largest ones like CNN or The Washington Post).
Its popularity has grown because it is a type of traffic that goes unnoticed. For example, people are reading an article on CNN, and below are more “articles” to read, which are actually advertisements. Because of this, the public does not see it as an advertisement, but as an article on the page.
It looks like this (probably you’ve seen it before):
As an affiliate marketer, you can take advantage of this type of traffic and start trying different offers. The CPC (Cost per click) ranges from $0.001 to $1.5 (depending on the country and target.)
The offers that usually work well in this type of traffic are Financial, Bizz Opp (Bitcoin, Crypto), Loans, Debts, Gaming. In affiliate networks like MaxBounty or ClickDealer you will find thousands of these offers.
2. Search Ads
Search Ads are also an excellent option for affiliate marketing. This type of traffic has very good EPC (Earnings per Click) because people are looking for a solution to a problem/need. For example, you can show an ad for a Bitcoin offer when people are looking for “how to make money with bitcoin”.
That is why the intent of Search Ads traffic is very specific and has excellent results.
Two large companies offer search traffic, Google Ads and Bing Ads. Google Ads usually has rigorous policies for affiliates, so if you’re just starting in this CPA world, I don’t recommend you go for it. Instead, Bing Ads has much more flexible policies for affiliates.
Although Bing is used much less than Google, millions of people (mainly in the United States) also use it, and you can get very good traffic.
The Search Ads CPC can vary from $0.1 to $2. It all depends on the niche and the target country.
3. Social traffic
Social traffic is also another excellent opportunity to take advantage of as an affiliate marketer.
Hiring paid traffic on Facebook Ads, or Instagram Ads is a technique that thousands of people and companies use.
The advantage of this type of traffic is that it can be easily viralized (through shares or tags), and end up getting practically organic traffic.
You must be careful with the type of offers you run on Facebook Ads since it’s usually quite strict. You shouldn’t include over-promises on the landing pages or much less adult offers.
The CPC can vary from $0.1 to $1. In this type of traffic, the CPC also decreases when the ad has good response with the public. Actually, this happens in all kinds of traffic.
4. Solo Ads
Solo Ads, that is E-Mail Paid Traffic, also works very well for affiliates. The traffic by e-mail consists of paying for our ad to appear in other people’s e-mails.
The company that offers this service is Udimi. Udimi’s system functions as an intermediary between those who pay for traffic and those who provide their e-mail list.
For each e-mail traffic seller, you can see their reputation and comments from other people who bought their service.
Although many believe that e-mail marketing is dead, the truth is that it is well awake and alive.
The advantage of this traffic is that you can generate your own e-mail subscriber list. This can be generated through a landing page with an “Opt-In” e-mail, and thus collect mails to continue selling products.
5. Push notifications
This is a new type of traffic that began with the rise of SmartPhones.
It works as follows:
- The app asks the user for permission to send ads.
- Once you accept, the app can show other people’s ads.
- You can buy that traffic through companies like PropellersAds or Ad-Maven.
Push notifications began to attract attention in recent years. It works great for affiliate marketing.
The CPC ranges from $0.01 to $1. The offers that work in this traffic are very varied since it can work from a diet or beauty offer to a sweepstake.
6. Pop Traffic
Pop traffic can be one of the most annoying for users, but being annoying doesn’t mean it’s not profitable. The level of response is indeed much lower than in the rest of the sources, but it is also true that it is the cheapest traffic of all.
Pop ads are those windows automatically open when we click on some download or streaming pages.
Pop traffic usually costs from $0.5 to $1.5 per 1,000 impressions of the landing page. That is, 1,000 people saw our pop ad in front of their screen.
There is no denying that many people close these windows, but a few are interested. And since traffic is so cheap, it works for deals like Sweepstakes, Surveys, or Dating.
The companies that offer this service are PropellerAds, Ad-Maven, AdCash, or ExoClick.
7. Banner Ads
Also known as Display Ads, it is part of the last place on the list. Banner ads on websites are also a way to advertise affiliate offers.
Within Google Ads, you can also buy this type of banner traffic.
More than one type of traffic, it works best for retargeting campaigns. That is, you send product advertising to someone who has already entered your website or landing page.
Best Traffic Sources for Affiliate Marketing: Final Thoughts
Ok, you already have all the information you need to start running traffic for your affiliate offers.
You can choose one specific traffic, or combine different traffic sources.
The truth is that each affiliate usually finds a traffic source in which he is most skilled. So it is a matter of finding your best weapon. It doesn’t have to be complicated, but it’s a matter of testing instead.